In an increasingly competitive international environment between tourism destinations, visibility has become the key to success to develop attractive destinations.
Since 2011, the Moroccan Agency for Tourism Development (known locally as “Société Marocaine d’Ingénierie Touristique – S.M.I.T.) positions attractiveness in the heart of its concerns with the ambition to strengthen the potentialities of each tourism destinations and transform it into true competitive clusters.
Building the supply, creating the right environment to capture investments, promoting destinations to investors, exploring and supporting added value initiatives… These are some of the challenges that the Moroccan Agency for Tourism Development is taking on in order to meet the strategic missions assigned by “Vision 2020” for tourism. : The Moroccan tourism strategy.
In this framework, the Moroccan Agency for Tourism Development builds its action around one main objective, strengthening the attractiveness of tourism destinations through a territorial development strategy. This strategy aims to build the visibility and the reputation of Moroccan tourism destinations on both national and international scale.
The Moroccan Agency for Tourism Development remains the key player and the leading operator in tourism investment in Morocco to support investors and operators alike in developing high scale strategic tourism projects.
The Moroccan Agency for Tourism Development operates on 5 different business areas:
Tourism Investment Promotion and marketing
Projects Monitoring and follow up
Flagship Projects monitoring
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