Under the High Patronage of His Majesty King Mohammed VI
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Joining « Smart Tourism Africa» Forum, a Side event COP22, is your opportinity to attend the most important event in 2016 on tourism and sustainability

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TOURISM DEVELOPMENT AND SUSTAINABILITY, THE AFRICAN CHALLENGE
Never before has humankind had the possibility to travel so easily with such a huge choice of destinations and activities for all type of tourists and budgets.
This new era of tourism consumption with an increasing number of tourists worldwide that heightens competition between tourism operators to levels that were never seen before, also opens an array of new and exciting investment opportunities.
This competition which remains very much in the interests of tourists and travelers alike should however not be driven by the sole rules of market and free trade. It should also take into account the impact that such a great number of travelers has on the environment and the local communities. Within the context of COP22, and while traveling was identified as the human activity with one of the greatest ecological footprint, it has appeared that a conference on tourism and sustainability was more than needed to discuss the issue on how to allow futures generations to enjoy the pleasure of travelling as much as we do now. To this end, the Moroccan Agency for Tourism Engineering (S.M.I.T.) in partnership with “La Tribune” newspaper intend to organize the COP22 SMART TOURISM AFRICA Forum to bring together in Marrakesh the world’s most respected leaders, operators, investors and advisors of the tourism and hospitality industry, to share their opinions and discuss the importance of taking into consideration sustainability in their field. This conference which is to take place under the form of panels, will also be focusing on innovation and the practical solutions that can be implemented in the African context to ensure a profitable yet sustainable tourism industry on the continent.
Gathering more than 300 tourism industry leaders on the 10th and 11th of November in the enchanting city of Marrakesh, SMART TOURISM AFRICA is to take place as part of the greater UN COP 22 annual event and will be your opportunity to attend the most important event of the year when it comes to tourism and sustainability.Every industry faces the challenge of creating sustainable value over the long run, the main challenge of SMART TOURISM AFRICA is to find the best compromise between short and mid-term returns while creating real value over longer horizons with respect to nature and sustainability in Tourism.
Let’s then meet at Marrakesh on the 10th and 11th of November to shape the future of Tourism !”

IMAD BARRAKAD CEO, Chairman

PROMINENT SPEAKERS

The link between Tourism, Sustainability and Development

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Jean-Louis CHAUSSADE

CEO, Suez Environnement

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Moulay Hafid Elalamy

Minister of Industry, Trade, Investment and Digital Economy

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MOSSADECK BALLY

CEO, Azalaï Hotels

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Lionel ZINSOU

Economist, Former Prime minister of Benin

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Brice Lalonde

President of the Business & Climate Summit

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JESSICA LONG

Managing Director, Strategy and Sustainability, Accenture

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FARID MASMOUDI

Director, Islamic Corporation for the Development of the Private Sector

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KHALIFA SALL

Maire de Dakar, Sénégal

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MIGUEL AZEVEDO

CEO Investment Banking Africa, Citibank

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MOUSSA MARA

Former Prime Minister of Mali

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CARLOTA MATEOS

CEO, Rusticae.es

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THE FORUM IN FIGURES

300

PARTICIPANTS

40

EXPERTS CONFERENCE MODERATION

8

HIGH-LEVEL SPEAKERS

PROGRAM

A KEY EVENT ON SUSTAINABLE TOURISM
More than 300 attendees from the sustainable tourism comunity participating to SMART TOURISM AFRICA – COP 22
Discover the full program

Venue

Palmeraie Palace, Circuit de la Palmeraie، Marrakech 40000,
Maroc

THE PALMERAIE GOLF PALACE AND THE INTERNATIONAL CONFERENCE CENTRE

Opulent and majestic, the Palmeraie Golf Palace offers spaces and wonderful contrasts with Moroccan influences and contemporary inspirations. A decor inspiring conviviality and Moroccan hospitality to new experiences.

MY HOLIDAY IN MARRAKECH
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